In today’s world, standing out on Instagram isn’t just about pretty pictures or viral videos. As so many of us know, earning the trust of our audience is essential, and the blue verification checkmark has turned into a key marker of credibility. It’s more than just a vanity badge—it signals to everyone that a brand or creator is the real deal. When we see that check, we know there’s authenticity and an added layer of trust.
Whether you’re an entrepreneur, a growing creator, or you’re building a brand, let’s walk through the best strategies to get that coveted verified badge on Instagram this year—and why you should seriously consider it.
Understanding the Instagram Verification Badge
The blue checkmark on Instagram—displayed next to our profile names—means our presence is officially recognized. It tells followers and potential customers that this account genuinely represents a significant person, business, or group. With so many lookalikes and impersonators online, this little icon offers an important way to show authenticity and reinforce community trust.
Not only does the badge help us build trust quickly, it also increases our content’s visibility, making it easier for people to find and interact with our posts.
Our Options to Get Verified on Instagram in 2025
Instagram currently gives us two main options to get verified:
1. Apply for Standard Verification (Free)
This is the traditional way—and it’s perfect for those of us who’ve already built some public recognition and want to prove authenticity as organically as possible.
What Instagram asks of us:
– The account must represent a genuine person, brand, or organization.
– The page needs to be public, active, and complete (bio, profile photo, and regularly updated).
– It should belong to someone or something notable—in other words, well-searched and covered by trusted news or digital media (ads or paid content don’t count).
How to Apply:
1. Open your Instagram profile, then tap Settings > Settings and privacy.
2. Tap Account type and tools, and choose Request Verification.
3. Enter your full name, username, and upload an official government ID.
5. Select the most accurate category and country for your account.
5. Add links that support your notability—these could be press articles, features, or links to robust social media accounts.
6. Tap Submit. Instagram typically lets us know within 30 days.
If you’re not approved, no worries—you can try again after 30 days.
2. Subscribe to Meta Verified (Paid Option)
Meta now also provides a paid, faster track to Instagram verification, offering us more than just the blue badge; there’s also better account support and identity protection.
Requirements:
– Must be at least 18 years old.
– Profile must match a government-issued ID.
– Two-factor authentication should be active.
– Profile information must be consistent and accurate.
Keep in mind, Meta Verified is rolling out gradually in more countries throughout 2025 and comes with a monthly subscription fee.
Things We Need to Watch Out For
Once we earn verification, we’re expected to stay compliant with Instagram’s terms. The badge can be revoked if:
– We frequently switch between public and private.
– Rules or community guidelines are violated.
– There’s any attempt to sell, transfer, or advertise the verification badge itself.
Verification alone won’t skyrocket our reach, but it acts like a trust multiplier among new followers, partners, and collaborators in our space.
The Real Value of Instagram Verification
For us and our brands, the blue check is more than just an ego boost. It:
– Increases trust among our audience (existing or new).
– Helps us cut through the noise in a crowded market.
– Reduces the risk of someone impersonating our brand.
– Positions us as authoritative players within our industry.
All things considered, if reputation or digital identity matters to your growth, verification will be a vital building block.
Ready to Level Up?
At Offsuit by Full House Partners, we work with brands every day to help them evolve online—starting with perception, all the way to a meaningful digital presence. The Instagram blue check is just one step in a bigger puzzle, but as we’ve seen, that one step can help unlock bigger audiences, partnerships, and collaborations
Focus on building engagement and authentic content—the checkmark will help do the rest. If you’re ready, it’s time to take that next step with your Instagram journey.