For Gen Z, Brand Is What You Share, Not What You Sell  

Whenever conversations turn to Generation Z, I notice that people tend to speak in sweeping terms: some say we’re idealistic and self-indulgent, others call us disruptive yet fond of nostalgia, or driven but anxious. Living in the middle of all these contrasts, I see just how much our generation reflects the crosscurrents of today’s culture. […]

Winning With Gen Z—How I Learned to Make My Brand Truly Share

I’ve noticed something transformative over the last few years—especially working closely with different generations. With Gen Z, the rules are different. Unlike previous generations, they aren’t interested in just buying; they want to feel involved and included by the brands they choose to support. For Gen Z, being part of something—whether it’s a movement, a […]