Having worked for years in digital product development, I often reflect on how misunderstood Search Engine Optimization (SEO) is, even though it’s everywhere these days. Early in my career, I too had a narrow view, thinking SEO was just about getting on the first page of Google. Over time, I learned it’s woven through nearly every aspect of making a digital product succeed.
How SEO Has Shaped My Digital Projects
1. Finding the right words: My approach to keyword research
Before I dive into developing any new product or website, I always begin with keyword research. For me, this isn’t just about search volume; it’s about understanding what real people are looking for and speaking their language. When I shape content and product features around these keywords, our projects become much more discoverable and appealing.
2. Building structure for both people and search engines
One lesson I learned the hard way is that a messy website structure only leads to confusion – not just for users, but for search engines too. I now prioritize planning navigation and site architecture so information flows logically. Not only does this make things smoother for visitors, but it also ensures search engines can actually find and present our content.
3. Speed: Not just a luxury, but a necessity
I’ve watched users bounce in seconds when a page lagged for even a moment. Fast load times matter – they improve satisfaction, reduce bounce rates, and, yes, boost our positions in search. These days, I focus on optimizing images and streamlining code, because every second counts.
4. Going mobile-first: Designing for everyone, everywhere
Nowadays, with so many of us glued to our phones, responsive design isn’t optional. I learned to always test how products appear on different screens. When everything works smoothly across devices, users are happier and we meet search engines’ mobile-readiness requirements, too.
5. Content that actually resonates
One thing I never overlook is content quality. I now see how helpful, engaging articles or product pages keep people around longer and encourage them to explore more. When users feel informed and entertained, search engines notice too, usually rewarding us with better visibility.
6. Making accessibility a priority
For me, digital products shouldn’t leave anyone out. I work with my team to ensure features like alt text on images, video subtitles, and keyboard-friendly navigation are built in from the start. This not only supports users with disabilities but often leads to higher traffic and better SEO performance overall.
7. Never guessing: Measuring and learning
Launching a product is never the finish line. I’m always checking analytics, looking at how users interact, where they drop off, and which pages convert best. This data guides my ongoing decisions, and helps keep our work aligned with both user needs and changes in how search engines operate.
After years in the field, I’m convinced that weaving SEO into every stage of digital product development isn’t just smart – it’s critical. When I put emphasis on research, site structure, speed, responsive layouts, quality content, accessibility, and constant analysis, the digital products I develop consistently outperform the competition. In today’s ultra-competitive market, you simply can’t afford to ignore SEO.