Alchemy, Avatars, and a Shift in Authority:My Perspective on the Future of Marketing with Full House Partners

If I look back at how marketing operated over the last century and a half, it’s clear that the classic approach was all about crafting the perfect message and sending it out to whoever the “target audience” was. But lately, I’ve felt an almost seismic shift—a movement from mere messaging to genuine co-creation. These days, […]