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Is Your Brand on Mute?

I’ll admit it: for a long time, I thought the main way to get a brand noticed was through striking visuals and razor-sharp graphics. My mind used to jump straight to colors, logos, and images whenever the word ‘branding’ came up. But lately, especially as I’ve immersed myself in today’s tech-driven world, my perspective has […]

For Gen Z, Brand Is What You Share, Not What You Sell  

Whenever conversations turn to Generation Z, I notice that people tend to speak in sweeping terms: some say we’re idealistic and self-indulgent, others call us disruptive yet fond of nostalgia, or driven but anxious. Living in the middle of all these contrasts, I see just how much our generation reflects the crosscurrents of today’s culture. […]

Winning With Gen Z—How I Learned to Make My Brand Truly Share

I’ve noticed something transformative over the last few years—especially working closely with different generations. With Gen Z, the rules are different. Unlike previous generations, they aren’t interested in just buying; they want to feel involved and included by the brands they choose to support. For Gen Z, being part of something—whether it’s a movement, a […]

The Role of Customer Data Platforms in a Consumer-First Digital World  

I’ve found myself, time and again, at the crossroads of technology and marketing—especially as customer expectations have risen like never before. The fast pace of the digital world around us is unmistakable. More than ever, I notice how we, as individuals, crave seamless, tailored interactions with brands. If companies miss the mark, they get left […]

How I See Smart Stores Truly Delighting Customers

As someone immersed in the world of retail, I’ve watched customer expectations soar as technology moves forward at lightning speed. It’s getting harder to impress people with just a nice storefront—these days, shoppers want a seamless and personal experience whether they’re browsing online or stepping into the store. That’s where I believe the concept of […]

Maximizing the Value of My Customer Experience Investments

There was a time when I saw Customer Experience — or CX, as we call it — as just a buzzword or bonus. These days, I know there’s no surviving, let alone thriving, without making CX the center of my strategy. With competition fiercer than ever in 2024, outstanding CX is the true difference-maker. It’s […]

Taking Back My Data: How I’m Claiming Control in the Digital World

I’ve thought a lot lately about just how much of my personal information I share online. Every time I sign up for a service or click an ad, my data becomes part of a bigger picture—one that companies use to customize what they offer me. It’s easy to feel that I’m just handing over access […]

Nothing Changes, Everything Changes: How I Seethe Metaverse Through Human Behavior

My Journey Into the Metaverse If you’re anything like me, the idea of working up a sweat with a virtual Arnold Schwarzenegger, sprinting up Normandy beaches on D-Day, and then finishing your day at an art gallery in Berlin—without ever stepping outside—sounds both thrilling and surreal. This isn’t a far-off fantasy; it captures the essence […]

Adventures in the Metaverse: What Brands Stand to Gain (and Lose)

When I reflect on the story of technological innovation, it’s almost always a tale of surges and setbacks, visionaries and skeptics, followed by the slow march toward maturity. Not so long ago, the automobile industry was a Wild West of competition, only to narrow down to the few giants we all recognize today. I’ve lived […]