Authenticity & Creativity
Hanken was founded with a clear mission: to elevate Portuguese-made activewear through minimalist design, high-performance materials, and conscious production. For its brand launch, Hanken needed a strong and cohesive visual narrative — one that captured the essence of movement, precision, and authenticity.
To achieve this, Hanken partnered with OFF-SUIT, the creative agency within the Full House Partners Group, to develop its very first Launch Content Pack.
Beyond creative direction and content ideation, the OFF-SUIT team oversaw the entire creative production process — from location scouting to model casting and coordination — ensuring that every detail aligned with Hanken’s visual identity and premium positioning.
All content was produced by Studio21, the group’s in-house production company, ensuring cinematic quality and editorial consistency across the board.
Brand videos – dynamic footage capturing Hanken’s functional yet elevated spirit, highlighting movement, texture, and form
Social media content – teaser clips and vertical formats designed for launch campaigns and digital storytelling
Location & casting – scouting of locations that reflected the brand concept and full coordination of model selection and logistics
On-site production management – directing, producing and adjusting to the creative needs of each setup and scene
The visual assets were featured across Hanken’s official website and digital platforms, supporting a strong and aspirational brand launch. From day one, Hanken positioned itself as a standout in the premium activewear space — with content that reflects its design ethos, performance roots, and connection to sustainability.
Hanken activewear
Creative Direction & Content: OFF-SUIT
Content Production: Studio21
Location & Casting: OFF-SUIT
