In April 2023, Full House Partners in collaboration with LickAirdecided to create new initiatives, which led us to contact Fora Sunglasses, a Portuguese brand of vintage sunglasses.
Fora soon accepted the challenge and we created a fun and cool plan for the next summer campaign.
Our first step was to analyze what kind of communication Fora had and we realized that being and having Fora is a lifestyle, it is a timeless lifestyle.
We took everything we had in common and conveyed it in a unique way. Since it is a vintage brand used LickAir’s Ford Mustang as one of our flagship models, which gave us a “boho chic” image.
