Why I Learned Global Brands Can’t Rely on Their ‘International Halo’ Locally 

Trying to steer a global brand through today’s world feels like walking a tightrope—anyone who’s been in my shoes knows the pressure to get it right is intense, especially when the economy is unpredictable. I’ve noticed that when times get tough, everyone scrambles for efficiency—and suddenly, there’s this urge to find one-size-fits-all fixes that save […]