Patient‑Centric Marketing: Harnessing Dataand Empathy to Elevate Care
Lately, I’ve been reflecting on how healthcare marketing has been changing and how that’s altered the way I relate to health brands and providers. It’s clear to me now: putting the patient – people like us – at the center is no longer just a trend; it’s absolutely essential. When I look around, nearly half […]
Value‑Based Innovation: How I’ve Seen Brands Survive and Grow Through Inflation
When I look around today, especially in places like the UK, it’s impossible to ignore how inflation has shaken up our day-to-day lives. Prices are climbing at a pace most of us haven’t seen before—energy bills, groceries, even little expenses, they all add up. Meanwhile, wages don’t seem to be keeping up, taxes feel like […]
How I Increased My Marketing Effectivenesswith Behavioral Science
I’ve noticed that, now more than ever, tighter marketing budgets mean we rarely get a second chance to make an impression. For years, I relied heavily on tried-and-true methods like A/B testing. While those approaches certainly offer some useful data, I gradually realized they don’t really get to the heart of what makes people tick. […]
Unlocking Untapped Potential: My Journey with Brands and Minority Ethnic Consumers for Sustainable Growth
I remember the very first time I realized just how much power minority ethnic consumers hold in today’s marketplace. Sitting in a strategy meeting, looking over the data, I was honestly surprised: the numbers pointed to a future where diversity isn’t just visible, but pivotal for any business that wants to thrive. Now, as I […]
Social Measurement: The End of the Party
When I look at how digital marketing has changed, it feels like I’ve watched the end of an era. Not so long ago, I relied heavily on third-party tracking to measure the impact of campaigns. But after Apple’s recent iOS changes—requiring every user to give explicit permission before I could track anything—I realized everything was […]
Hope Makes a Difference: My View on Six Trends Where Culture Meets Business
Sometimes I think about that old story of Pandora and her famous box. As a kid, the image stuck with me: all sorts of troubles bursting out into the world, leaving hope locked away inside. Lately, it feels like life has its own version of Pandora’s box. We’ve faced unexpected upheavals—a global pandemic, intense debates […]
Loyalty: More Than Just a Program
I’ve been observing the business world for some time, and if there’s one thing I’ve learned, it’s that the landscape is constantly shifting. Every year brings unexpected challenges, and from what I’ve seen—the aftermath of the pandemic, ongoing political strife, and waves of economic uncertainty—companies are being pushed to reconsider how they build and nurture […]
How I Learned to Lead Brands ThroughInflation (and How You Can Too)
Living With Inflation: My Perspective I don’t need to read headlines to know we’re living through an inflation spike—I feel it every time I fill up my car, shop for groceries, or talk with friends about budgeting. From speaking with customers and partners, I see that most people list inflation as a top worry, and […]
How We Can Get Verified on Instagram: A Strategic 2025 Guidefor Brands and Creators
In today’s world, standing out on Instagram isn’t just about pretty pictures or viral videos. As so many of us know, earning the trust of our audience is essential, and the blue verification checkmark has turned into a key marker of credibility. It’s more than just a vanity badge—it signals to everyone that a brand […]
25 Proven Strategies to Grow Our Instagram Following in 2025
In our experience at Offsuit, we know full well that Instagram followers are so much more than just numbers. They represent our community, our supporters, and very often, our future clients. Cultivating a strong, meaningful presence on Instagram in 2025 is about far more than attractive photos — it’s about having a plan, being consistent, […]