Between precision and passion
An adrenaline-fueled partnership
Lickair, the personal brand of aerobatic pilot José Luis Lickfold, was born from over a decade of experience in extreme aviation and a passion for high-adrenaline performance. With a bold vision to position himself as a compelling ambassador for lifestyle and performance-driven brands, José approached Full House Partners to help bring that vision to life and attract strategic brand collaborations.
As a management consulting firm, Full House Partners applied its strategic expertise to shape and launch the Lickair brand, securing a standout partnership with Briston Watches—a French watchmaker celebrated for its sporty-chic aesthetic and refined heritage. The result was a powerful alignment of values: Briston’s timeless style met Lickair’s fearless, high-octane world.
Once the collaboration was secured, OFF-SUIT Agency, part of the Full House Partners group, took the lead in developing and managing the creative concept for the campaign. From ideation to delivery, our team was responsible for:
All content was produced by our in-house production studio, Studio21, ensuring high-end cinematic visuals that captured the essence of the partnership.
The campaign delivered a dynamic series of photos and short films featuring Lickair and his mustang.
The result: a content series that not only showcased Briston’s watches collection but also established Lickair as a compelling ambassador for brands that value courage, craftsmanship, and character.
Briston
Creative Direction & Content Strategy: OFF-SUIT
Content Production: Studio21
