From concept to content
Full House Partners was responsible for the full implementation of Core Collective’s Lisbon launch, developing a 360º strategy to establish the brand as a leading wellness destination in the city. From branding and location strategy to digital presence and content production, the project reflects FHP’s ability to integrate business, creative, and operational expertise in one cohesive approach.
When Core Collective set out to enter Lisbon’s wellness market, they partnered with Full House Partners to secure a successful launch and long-term positioning. FHP’s integrated team delivered across key areas:
Branding & Physical Icon Design – crafting a distinctive identity and visual system to define Core Collective’s modern, welcoming aesthetic.
Broker Partnership – facilitating the search and negotiation for the perfect location aligned with the brand vision.
Website Development – designing and launching a user-friendly website that embodied the brand and served as a digital booking hub.
Marketing Strategy – planning and executing recruitment campaigns for instructors, awareness-building initiatives, a merchandise line, and a launch marketing push including photo, video, and targeted ads.
As the creative agency within Full House Partners Group, OFF-SUIT led the conception and direction of the Launch Content Pack — the storytelling element that brought the brand to life. All content was ideated by OFF-SUIT and produced by Studio21, FHP’s in-house video and photography studio, ensuring a premium and emotionally resonant execution. Launch Content Pack Deliverables:
Team Portraits – authentic visuals introducing the Core Collective team.
Virtual Studio Tour – immersive video showcasing architecture and atmosphere.
Service-Themed Videos – short films presenting services like XFormer, Cryotherapy, and Infrared Sauna.
Graphic & Design Posts – social media assets aligned with brand tone and editorial rhythm.
Opening Event Coverage – capturing the energy and engagement of the launch.
Through FHP’s strategic planning, combined with OFF-SUIT’s creative direction and Studio21’s production expertise, Core Collective was positioned as one of Lisbon’s most dynamic wellness destinations.
The launch content played a central role in defining the brand’s premium positioning, while the overall strategy ensured a strong market entry and community resonance.
Shortly after its debut, Core Collective was officially recognized as one of Lisbon’s top wellness spaces — a milestone that underlines the effectiveness of Full House Partners’ integrated approach.
Core Collective
Strategic Consulting: Full House Partners Creative Direction & Content Strategy:OFF-SUIT Content Production: Studio21
