Timeless & AdventureFrom concept to content
Before any luxury watch campaign or brand ambassador role, there was FORA x Lickair — the first creative milestone in what would become a multi-brand journey fueled by strategy, storytelling, and performance.
At the origin of Lickair was Full House Partners, the management consulting firm that structured the brand, acquired its first client partnerships, and laid the foundations for its growth. One of the earliest and most impactful collaborations was with FORA Sunglasses, a premium independent eyewear brand based in Lisbon, known for its timeless design and connection to the culture of living outdoors.
A unified Vision
by FHP Group
Once the alignment between FORA and Lickair was secured through Full House Partners’ strategic work, the execution was carried out by two key players within the group:
This cross-functional collaboration exemplifies the integrated value of the Full House Partners Group, where consulting, creativity and production come together under one vision.
Two content-driven campaigns were produced:
• The Mustang Campaign: Featuring Lickair’s iconic Mustang and Portuguese model/influencer Diana Godinho, the campaign blended lifestyle aesthetics with adrenaline-fueled elegance.
• The Airborne Campaign: Capturing Lickair in flight, this campaign translated FORA’s “life lived outside” ethos into breathtaking visuals — merging sky, freedom and design into a single visual narrative.
All content produced by Studio21 and creatively directed by OFF-SUIT was later featured on FORA’s official website and social media channels, becoming a core asset of the brand’s digital and visual identity.
The campaign not only elevated FORA’s positioning in the premium eyewear space, but also helped solidify Lickair as a high-value partner for lifestyle and performance-driven brands — all made possible by the strategic guidance of Full House Partners and the creative execution power of the FHP Group.
FORA Sunglasses
Strategic Consulting & Brand Structuring (Lickair): Full House Partners
Creative Direction: OFF-SUIT
Content Production: Studio21
