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Accompanying the AI Revolution in the Insurance Sector

FRANK: Launch of “Coffee with Frank”


FRANK, a Portuguese insurtech company, is redefining the future of insurance mediation through artificial intelligence and robotics. Its mission is to make technology accessible, flexible, and human-centered, empowering insurance agents and brokers to focus on what truly matters — their clients.

For the launch of “Coffee with Frank”, an initiative designed to introduce FRANK’s platform and philosophy to insurance professionals across Portugal, the brand partnered with OFF-SUIT, the creative agency of the FHP Group, to lead the communication strategy, event coverage, audiovisual production, and team photography.

Our Approach

OFF-SUIT’s goal was to communicate innovation with purpose, translating a highly technical concept into a relatable, human story. The project included:

  • Event Coverage – Capturing the energy and interaction of the “Coffee with Frank” launch event, highlighting FRANK’s thought leadership and its commitment to digital transformation.
  • Promotional Video Production – Developing a compelling launch film focused on FRANK’s core message: simplifying technology so that agents can focus on clients.
  • Team Photography – Producing professional portraits that convey proximity, confidence, and innovation, reinforcing FRANK’s approachable yet forward-thinking identity.
  • Creative Direction & Messaging – Translating FRANK’s philosophy, “less steel, more legos,” into a consistent visual and narrative identity that embodies modularity, flexibility, and human connection.

FRANK: Flexible Technology that Puts People First

Founded by António Pacheco de Castro — former CFO of Lovys and portfolio manager at XP Group — FRANK was born from the belief that traditional, rigid software no longer serves today’s insurance professionals.

“The insurance industry is inherently fragmented and personalized,” says Pacheco de Castro. “Each client and policy brings unique needs. The future belongs to modular, adaptable technology that speaks both the agent’s and the client’s language.”

With a team of engineers and early adoption among small and mid-sized brokers, FRANK is reshaping how insurance professionals work — reducing repetitive tasks, minimizing errors, and enhancing customer satisfaction.

Impact

Through the collaboration with OFF-SUIT and the FHP Group, FRANK strengthened its brand positioning and visual presence in the insurtech landscape.

The project delivered:

  • A unified and engaging brand narrative, aligned with FRANK’s values of innovation and accessibility.
  • High-quality video and photographic content, designed for long-term use across digital channels.
  • Increased brand awareness through dynamic coverage and storytelling that made complex technology feel approachable and human.


This collaboration reflects the FHP Group’s ongoing mission to partner with brands shaping the future through technology, creativity, and communication with purpose.

The “Coffee with Frank” project exemplifies how OFF-SUIT transforms technological innovation into emotion — bridging people and technology through creative storytelling that resonates with clarity and authenticity.

As FRANK continues its market expansion, OFF-SUIT remains a trusted creative partner, committed to helping the brand grow and inspire through visual communication that informs, connects, and engages.

Client:

FRANK

Credits:

Creative Direction: OFF-SUIT (FHP Group)
Photography & Video Production: Studio21 (FHP Group)
Group: Full House Partners (FHP Group)

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