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CASA D’aLAGOA

social media
Unique & Authentic Experiences
Casa d’Lagoa: Capturing the spirit of Faro — one post at a time

Casa d’Lagoa is a vibrant hostel located in the heart of Faro, offering unique and authentic experiences to travelers from all over the world. With a prime location, a laid-back and youthful atmosphere, and a team dedicated to creating lasting memories, the challenge was to communicate this lifestyle in a consistent and engaging way across digital platforms.

OFF-SUIT was brought in to develop a content strategy that reflected Casa d’Lagoa’s energy and strengthened its presence on social media, especially on Instagram.

Our Role

Our team was responsible for social media management, with a special focus on Instagram and Facebook, as well as the creation of visual and editorial content that expressed the essence of Casa d’Lagoa: freedom, adventure, sunshine, and good vibes. The goal? Attract new guests, promote the city of Faro, and position the hostel as a must-visit spot for the global traveler community.

Content Categories
Developed

Social Media Management —We created a visual and editorial strategy that included:

  1. Seasonal posts (summer / off-season)
  2. Local highlights and authentic experiences in Faro
  3. Inspirational quotes and travel-minded visuals
  4. Guest testimonials

Off-Season Campaigns —Targeted content encouraging stays during low season, with a focus on:

  1. Surf and nature experiences in autumn/winter
  2. Cozy, community-driven atmosphere
  3. Special prices and perks for digital nomads and long-stay backpackers

Visual Identity & Stories:

  1. Custom story templates aligned with the visual identity
  2. Multilingual content (PT/EN/DE) to reach an international audience
  3. Authentic storytelling designed to instantly connect with young travelers

Impact

With a light, engaging, and effective content strategy, we helped Casa d’Lagoa:

  1. Increase engagement and direct bookings through social media
  2. Position itself not just as accommodation — but as a way of living Faro
  3. Connect with travelers through honest, visual, and relatable content
  4. Build an online community that mirrors the hostel’s spirit and values

At Casa d’Lagoa, every post is an invitation to live like a local in Faro. And we’re there to capture every moment.

Client:

Casa d'Alagoa

Credits:

Creative Direction & Content Strategy: OFF-SUIT
Content Production: Studio21
Location & Casting: OFF-SUIT

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