As part of a retail expansion initiative by TopBrands, FunIt was created to compete in the dynamic market of fun, affordable souvenirs and gifts, with physical stores across the Lisbon metropolitan area. Positioned as a colourful and irreverent alternative to traditional souvenir shops, the brand needed to assert a digital presence that matched its playful identity and appealed to tourists, young shoppers, and spontaneous buyers.
Our Role
OFF-SUIT was responsible for building and managing FunIt’s digital presence through a social media strategy centred on a visually engaging, light-hearted tone aligned with the brand’s spirit.
Key deliverables:
With a growing and engaged audience, FunIt’s Instagram became a key digital touchpoint for brand visibility, driving foot traffic to physical stores and building a distinctive visual identity. Through dynamic content and an approachable tone, OFF-SUIT positioned FunIt as a go-to destination for creative souvenirs and cheerful gifts in Lisbon.
FunIt (TopBrands Group)
Social Media Management & Content Strategy: OFF-SUIT
Photography & Visual Production: Studio21 (Full House Partners Group)
Creative Direction: Martim Neves & Andreia Lukeny Silva
