Transparency & Trust

Predictable: Travel Insurance Tailored to Your Needs

Predictable is a Portuguese company specializing in travel insurance, offering personalized solutions for leisure, business, family, and both short and long-term travel. The challenge was to increase the brand’s visibility and engagement on digital platforms, highlighting the advantages of their insurance products, including coverage for pre-existing conditions, terrorism, and COVID-19, and communicating the benefits of comprehensive travel insurance in a clear and accessible manner. Predictable also wanted to simplify the process of purchasing insurance, making it quicker and easier while maintaining a focus on customer service.

Our Role

OFF-SUIT was responsible for managing social media, creating posts, blog content, website management, and video production for Predictable, with the aim of establishing a strong and interactive digital presence aligned with the company’s values. Our approach focused on simplifying communication, increasing engagement, and effectively promoting the travel insurance products.

The services we provided included:

  1. Social Media Management: Our team managed Predictable’s social media, creating content that highlighted key features of their travel insurance, such as 24-hour assistance in Portuguese, global coverage, and personalized options. The goal was to drive engagement with the target audience and raise brand awareness.
  2. Creation of Posts and Visual Content: We developed visually impactful and informative posts for social media, covering topics such as travel tips, benefits of travel insurance, and inspiring travel stories. The content was carefully crafted to reflect Predictable’s trustworthiness and transparency, using clear and direct communication.
  3. Blog: We created and managed Predictable’s blog, developing articles on travel safety, how to choose the right insurance, and topics related to the coverage offered by travel insurance. The blog was optimized for SEO, aiming to generate organic traffic and attract new clients seeking information about travel insurance.
  4. Website Management: OFF-SUIT also worked on the design and optimization of Predictable’s website, ensuring it was intuitive and easy to navigate. We implemented features that allowed for quick and easy policy issuance, as well as an online simulator to enable clients to personalize their travel insurance packages.
  5. Promotional Videos: We produced promotional videos to highlight the benefits of Predictable’s travel insurance and to show how simple and fast the purchasing process is. The videos also featured testimonials from satisfied clients and examples of situations where travel insurance could be crucial.

Impact

Our collaboration with OFF-SUIT helped Predictable strengthen its online presence and significantly increase engagement across digital platforms. Our communication strategy led to a boost in website traffic and social media engagement, generating an increased number of new leads from the content we published. The online insurance simulator and website optimization made the insurance purchase process even simpler and more efficient, providing an excellent customer experience.

Additionally, the creation of educational content on the blog and the promotional videos helped position Predictable as a trusted brand in the travel insurance sector, with clear and accessible communication that made it easier for travelers to choose the right insurance for their needs.

Client:

Predictable

Credits:

Creative Direction & Content: OFF-SUIT
Content Production: Studio21
Location & Casting: OFF-SUIT

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