Strategy & Commitment
RealFolio: Luxury Properties in Exclusive Locations

RealFolio is a company specializing in the real estate brokerage of luxury properties in Cascais, Estoril, Lisbon, and other premium locations. The company offers exclusive villas, luxury apartments, chalets, and developments, with a focus on providing a personalized, high-quality experience to its clients. The challenge was to enhance the brand’s digital presence, highlighting the exclusivity and sophistication of the properties represented, while creating effective communication that attracted a premium audience interested in luxury real estate.

Our Role

OFF-SUIT was responsible for social media management, post creation, promotional video production, and photography for RealFolio, with the goal of promoting the brand and luxury properties in an elegant and attractive way. Our approach focused on creating sophisticated and dynamic content that reflected the exclusivity of the properties and the high quality of service provided by RealFolio. Our strategy included:

  1. Social Media Management: Our team managed RealFolio’s social media, creating a consistent and engaging digital presence. We focused on creating visual content that highlighted exclusive properties, developments, and premium locations, with the goal of generating engagement and attracting a high-end audience. The content also emphasized the unique features of the properties and the advantages of investing in the areas where RealFolio operates.
  2. Creation of Visual Posts: We developed sophisticated posts that were visually impactful, using high-quality photographs and elegant designs. Through images of luxury properties, we highlighted villas, apartments, and exclusive locations, ensuring each post conveyed the luxury and exclusivity of the properties represented by RealFolio.
  3. Promotional Video Production: We created dynamic promotional videos that showcased luxury properties and developments from RealFolio, highlighting not only the spaces but also the features and benefits of each property. The videos were designed to communicate the value and exclusivity of the properties, providing a clear view of what it is like to live in prestigious locations such as Cascais, Estoril, and Lisbon.
  4. Professional Photography: Our team produced professional photography of the properties, capturing every detail with precision and elegance. These high-quality images were used to create a visual gallery for social media posts and were also incorporated into the website, ensuring an impeccable presentation of RealFolio’s properties.

Impact

The collaboration with OFF-SUIT resulted in a significant increase in online visibility for RealFolio, with greater engagement on social media and a stronger brand recognition in the luxury real estate sector. Our visual content strategy, combined with promotional videos, allowed RealFolio to present their properties in an elegant and effective manner, attracting potential buyers and investors interested in exclusive properties. The social media management and professional photography helped create visual communication that conveyed the quality and sophistication of the brand, establishing RealFolio as a reference in the luxury real estate market.

Client:

RealFolio

Credits:

Creative Direction & Content Strategy: OFF-SUIT
Content Production: Studio21
Location & Casting: OFF-SUIT

Looking to redefine your brand’s identity and impact? Let’s make it happen!