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Communication Strategy with Visibility
Sunconcept: Innovation and Sustainability in the Nautical Sector

SunConcept is a Portuguese company specialized in the construction of solar-powered vessels, aiming to provide sustainable, emission-free, and silent navigation. The main challenge was to strengthen the brand’s digital presence, highlighting its value proposition centered on innovation, sustainability, and excellence in design. SunConcept needed a communication strategy that would showcase its products and the benefits of solar energy in navigation, while also increasing its visibility both nationally and internationally.

Our Role

OFF-SUIT was responsible for social media management and creating a strategic communication plan for SunConcept. Our approach focused on creating engaging and informative content that highlighted the innovation of solar-powered vessels and the benefits of sustainable navigation. Our strategy included:

  1. Social Media Management: Our team managed SunConcept’s social media, creating a consistent and engaging digital presence. We developed communication aligned with the brand’s values, highlighting the qualities of solar-powered vessels such as energy efficiency, emission-free operation, and a zero impact on the ecosystem.
  2. Creation of Visual Posts: We produced impactful visual posts, with a focus on the brand’s flagship vessels such as the EVO 7.0 Lounge and the CAT 12.0 Lounge. Our goal was to create content that clearly communicated the innovation and sustainability of the products in an attractive and compelling manner.
  3. Strategic Communication Plan: We created a strategic communication plan to position SunConcept as a leader in the sustainable vessel sector. The plan included digital promotion actions, paid ads, and specific content to highlight the advantages of solar-powered vessels, such as operational cost savings and economical maintenance.

Impact

Collaboration with OFF-SUIT allowed SunConcept to increase its visibility on social media and reinforce its image as a leader in sustainable solar-powered vessels. Our communication strategy led to a significant increase in engagement, reaching a wider audience interested in eco-friendly nautical mobility solutions. The clear and efficient communication of the benefits of solar-powered vessels also contributed to the international expansion of the brand, positioning SunConcept as a reference in the global sustainable vessel sector.

Client:

SUN CONCEPT

Credits:

Creative Direction & Content: OFF-SUIT
Content Production: Studio21
Location & Casting: OFF-SUIT

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