In a world of mass production and modularity, Madeiguincho needed to affirm its niche: the creation of handcrafted wooden structures that honour tradition while embracing innovation, design, and environmental responsibility.
This project is the result of a strategic consultancy led by Full House Partners to revitalise Madeiguincho’s digital presence. OFF-SUIT was brought in to implement the communication and digital experience plan, ensuring the brand’s legacy of craftsmanship was translated into a modern, engaging and scalable digital ecosystem.
Our Role
OFF-SUIT led the implementation of the strategy defined by Full House Partners, with the objective of increasing brand awareness and perceived value, streamlining the quotation process, and enhancing user engagement.
OFF-SUIT contributed through:
The digital solution reflected the same values embedded in the carpentry workshop: simplicity, care, and excellence.
Madeiguincho has become a national reference in architectural carpentry and wooden living. From being featured in design publications to inspiring testimonials from clients like Amélia Marta, the atelier proves that small structures can carry big meaning. By working sustainably, with passion and precision, the brand continues to grow—tree by tree, home by home.
casa Madeiguincho
Content Production & Audiovisual Coverage: OFF-SUIT
Photography & Video Production: Studio21 (Full House Partners Group)
