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Case Study: Academia da Especialidade

How Strategic Social Media & Video Content Made ADE the Market Leader

Academia da Especialidade is the leading educational platform for medical specialty exam preparation in Portugal. With a focus on high-quality courses, expert-led content, and a results-driven approach, the platform has become the go-to choice for medical students aiming to secure top placements.

Challenge

Organic growth

In an increasingly competitive landscape, Academia da Especialidade needed a 100% organic growth strategy that would:

  • Strengthen brand positioning as the market leader in medical exam prep.
  • Increase student engagement through informative and interactive content.
  • Convert social media interactions into course enrollments, driving sustained sales.
  • Create a comprehensive digital learning experience, including full video course production.

Despite operating in a competitive niche, the goal was to achieve dominance in the market without paid advertisingwhile ensuring exceptional student success rates.

Our Solution

From Content to Community Engagement

We developed and executed a data-driven, high-engagement content strategy, leveraging social media to:

  • Deliver consistent, high-value posts tailored to medical students.
  • Run interactive Q&A sessions, addressing common exam-related doubts.
  • Provide expert explanations and study tips, simplifying complex topics.
  • Build an active and loyal student community, fostering peer discussions and brand advocacy.

Our Solution

High-Impact Video Content

From Social Engagement to Full Course Production. Understanding the power of video in education, we created a multi-layered video strategy that included:

  • Q&A sessions on Instagram and YouTube, where students could directly engage with specialists.
  • Explainer videos, breaking down critical medical concepts into digestible lessons.
  • Study techniques and exam strategies, giving students a competitive edge.
  • Full production of video classes for the online learning platform, ensuring high-quality, structured educational content.
Our Solution

100% Organic Growth & Market Leadership

Through strategic content execution and community-driven engagement, Academia da Especialidade became the dominant player in the market, with:

  • Over 50% of students in the top 10 and top 100 using the platform.
  • A reputation as the undisputed market leader in medical specialty preparation.
  • A fully organic strategy, proving the power of high-quality content in driving growth.

Results & Impact

Market
Leadership

  • Absolute market leadership, with the majority of top-performing students using the platform.
  • High conversion rates from organic content, leading to a substantial increase in enrollments.
  • Significant growth in social media engagement, reinforcing brand trust and visibility.
  • A fully optimized video learning experience, enhancing the quality of student preparation.

Conclusion

Through strategic social media management, impactful video content, and a commitment to educational excellence, we helped Academia da Especialidade not only dominate the market but also deliver real success for students. The combination of engaging social media, in-depth educational videos, and a strong organic presence positioned the platform as the go-to resource for medical specialty exam preparation in Portugal.

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