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Strategic Growth

BAYAN: A visual voyage through the sea, luxury, and identity.

BAYAN is a premium nautical brand operating in Portugal and across the Mediterranean, offering boat charter, management, and full customization services. As part of its strategic growth, the company partnered with OFF-SUIT and Studio21 to build a distinctive visual presence that reflects the elegance and precision of its offering.

Our Role

As the creative agency within the Full House Partners Group, OFF-SUIT led the development of BAYAN’s visual identity and brand content, focusing on premium storytelling and clarity in presentation materials. All photography and virtual tours were produced by Studio21, the group’s in-house content studio.

Project Scope

  • Team photography capturing professionalism and brand spirit
  • Boat photography sessions, including sailing boats, catamarans, and motor boats
  • Interactive virtual tours of BAYAN’s fleet, designed for digital and commercial use
    Visual identity for
  • commercial decks, including presentation templates and custom-branded slides for client proposals

Impact

This visual and content refresh helped BAYAN elevate its positioning in the luxury nautical market. From sales presentations to digital platforms, the brand now communicates its high-end services with consistency, sophistication, and emotional resonance — qualities that reflect the essence of sailing with BAYAN.

Client:

BAYAN

Credits:

Creative Direction & Content Strategy: OFF-SUIT
Photography & Video Production: Studio21 (Full House Partners Group)

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