Portuguese activewear brand
Glo is a Portuguese activewear brand created for those who live wellness with energy and authenticity. With a strong connection to the worlds of pilates, yoga, and functional training, the brand found a natural synergy with the Core Collective community, becoming a resident partner at their Lisbon studio.
Despite its potential, Glo faced several challenges: an outdated visual identity, no e-commerce presence, and inconsistent digital communication. That’s when OFF-SUIT was brought in to lead its transformation.
Glo Project
As the creative agency within the Full House Partners Group, OFF-SUIT was responsible for Glo’s complete rebranding — including a new visual identity, packaging, and brand tone of voice.
We also designed and launched the new Shopify e-commerce website, with a focus on usability and seamless integration with the brand’s in-studio retail experience. In parallel, we developed and now manage the brand’s social media presence, aligning visual and verbal content with Glo’s values and current fitness trends.
Complete Rebranding
New visual identity, logo, packaging, brand system and brand book.
Shopify E-commerce Website
Navigation architecture, copywriting, UI/UX design and integration with physical store.
Social Media Management
Editorial calendar, visual direction, content production, copywriting and performance tracking.
Brand Content
Lifestyle and product photoshoots with real models in training settings, for campaigns and social media.
Glo now presents itself with a strong visual identity and a fully functional digital sales channel. Its continued social media presence and strategic connection with Core Collective have strengthened the brand’s position within a community that values wellness, style, and high performance — in and out of the studio.
Glo Atlethicwear
Strategic Partnership: Core Collective
Rebranding & Creative Direction: OFF-SUIT
Shopify E-commerce Development: OFF-SUIT
Content Production: Studio21
Social Media Management: OFF-SUIT
