Textile Sustainability Across Two Audiences
J. Gomes, a leading Portuguese manufacturer of 100% recycled yarns and textile products, aimed to strengthen its communication with two distinct audiences: industrial clients (B2B) and end consumers (B2C). The goal was to establish a cohesive digital presence aligned with its core values—sustainability, environmental responsibility, and innovation—through impactful content and ongoing social media management.
Our Role
OFF-SUIT, via Studio21, developed and implemented a comprehensive content production and digital strategy tailored to each audience:
B2B Content Production
Video and photo capture inside J. Gomes’ factory, highlighting the industrial process behind the recycled yarns, material traceability, and the brand’s zero-waste approach. These assets were directed at institutional communication, commercial outreach, and international expansion.
B2C Campaigns with Model
Photos and videos featuring a model in both studio and lifestyle settings, showcasing blankets, scarves, and other textile products. The visuals conveyed a clean, conscious aesthetic aimed at environmentally aware consumers.
Social Media Management
Development and execution of a social media strategy to strengthen brand positioning, increase engagement, and drive qualified traffic to the online store. Activities included content planning, copywriting, graphic design, publication, and analytics reporting across platforms such as Instagram and Facebook.
Deliverables included:
The integrated strategy enabled J. Gomes to reinforce its digital presence, communicate effectively with distinct market segments, and establish itself as a leader in sustainable textile manufacturing. Through consistent visual storytelling and an active online voice, the brand experienced increased visibility, stronger consumer trust, and greater commercial credibility.
J. Gomes, Lda.
Content Production & Social Media Management: OFF-SUIT
Video & Photography: Studio21 (Full House Partners Group)
Creative Direction: Martim Neves & Andreia Lukeny Silva
