Case Study: Pasta do Dia
Pasta do Dia, a brand known for its high-quality pasta products, wanted to strengthen its online presence and engage a wider audience. The goal was to position the brand as a go-to option for everyday meals while leveraging influencers and creative content to drive awareness and engagement.
We developed a 360º digital strategy combining influencer marketing, recipe-driven content, and multi-platform engagement. Our approach included:
This campaign played a crucial role in the rebranding and relaunch strategy developed by Full House Partners, the management consulting firm of our group. As part of a broader strategic approach, we focused on revitalizing Pasta do Dia’s brand positioning, ensuring its digital presence aligned with its renewed identity. By integrating engaging content, influencer marketing, and strategic storytelling, we reinforced the brand’s values and strengthened its emotional connection with its audience. This alignment between digital activation and rebranding was essential in securing the Sabor do Ano 2025 award, further validating the brand’s market leadership.
Through strategic storytelling, visually compelling content, and a strong influencer network, we turned Pasta do Dia’s social presence into a dynamic and engaging platform for food lovers.
