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Sky-high brand activation.

LickAir x Super Bock:

After Full House Partners successfully got the project off the ground, securing a strategic collaboration between LickAir and Super Bock — one of Portugal’s most iconic beer brands — the mission was clear: create a memorable, high-visibility brand activation campaign around the new concept: Super Bock Sky.

Our Role

OFF-SUIT was tasked with the creative and production implementation of the activation, translating the vision into engaging, cross-platform content that brought the partnership to life.

The brand activation itself combined:

  • Branded Plane Wrap – Full visual branding of a LickAir aircraft, flying across the Portuguese coastlines.
  • Airshows & Product Sampling – Aerial performances paired with Super Bock product distribution on major beaches across Portugal, merging spectacle with consumer experience.

OFF-SUIT’s deliverables included:

  • Production of a vibrant and inspiring video capturing Super Bock’s brand activation along the Portuguese coastline, highlighting the most impactful moments of the LickAir airshow.

Impact

The collaboration between LickAir, Super Bock, Full House Partners and OFF-SUIT resulted in a campaign that elevated the brand — literally and creatively. The Super Bock Sky activation was not only highly visible but also emotionally resonant, creating lasting brand associations with innovation, experience and lifestyle.

Client:

super bock

Credits:

Strategic Consulting: Full House Partners

Creative Direction & Content Strategy:OFF-SUIT

Video & Photography: Studio21 (Full House Partners Group)

Creative Leads: Martim Neves & Andreia Lukeny Silva


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