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carmo WOOD

institutional
social media

Carmo Wood: Communicating strength, evolution, and proximity.

Following its acquisition by Iberis Capital and a private investor, Carmo Wood — a leading Iberian company in the treated wood sector — entered a new phase of transformation and strategic repositioning. With over 40 years of history and an international presence, the brand recognized the need to update its visual language, strengthen its institutional image, and reposition itself among clients, partners, and stakeholders.

At this pivotal moment, OFF-SUIT was brought in as the creative partner to support the rebranding process and activate the brand’s new identity through a solid and targeted content strategy.

Our Role

OFF-SUIT was responsible for social media management, post creation, video production, and photography for Green Breeze. Our approach focused on creating visually appealing and dynamic content that conveyed the luxury and exclusivity of the experiences provided by Green Breeze.

Our strategy included:

  1. Social Media Management: Our team managed Green Breeze’s social media, creating an engaging and consistent digital presence. We focused on creating content that highlighted the luxury yachts, exclusive nautical activities, and the personalized service provided to customers. The strategy aimed to increase engagement and attract an audience interested in high-end experiences.
  2. Creation of Visual Posts: We developed sophisticated visual posts to promote the yachts and experiences offered by Green Breeze. Emphasizing the elegance of the vessels, the breathtaking landscapes of Tróia and Arrábida, and the personalization of services, the posts were designed to communicate the luxury and exclusivity in an attractive and visually impactful way.
  3. Video Production: OFF-SUIT produced dynamic videos, showcasing the exclusive nautical experiences of Green Breeze. The videos highlighted the vessels, onboard activities, and the complete experience provided by the company. We also included testimonials from satisfied clients, helping to create an engaging and authentic narrative, fostering more trust in the brand.
  4. Professional Photography: Our team also produced professional photography of the vessels, landscapes, and moments onboard. The images were used on Green Breeze’s social media and website, aiming to visually capture the beauty and sophistication of the experiences offered, emphasizing the quality of services and the tranquility of the nautical trips.

Impact

Collaboration with OFF-SUIT allowed Green Breeze to increase its online presence and establish itself as a luxury and exclusive brand in the nautical experiences sector. Our social media management strategy, combined with the creation of visual content and promotional videos, led to a significant increase in engagement across digital platforms, attracting a broader audience interested in high-end experiences.
The use of professional photography and high-quality videos helped communicate the exclusivity and luxury of the experiences, making Green Breeze a reference for those seeking personalized and memorable nautical trips.

Client:

CARMO

Credits:

Investment Group: Iberis Capital
Social Media Management & Creative Direction: OFF-SUIT

Photo & Video Content Production: Studio21

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