WELCOME, PORTUGAL
As part of a strategic consulting project led by Full House Partners for DHC, OFF-SUIT was entrusted with the creative rollout of Tropicana into the Portuguese market through a digital-first content approach.
With over 75 years of global heritage, Tropicana stands for authenticity, innovation, and vibrant taste. The challenge was to introduce this iconic brand to Portuguese consumers through optimistic, emotionally engaging content — bringing the “Bottled Sunshine” spirit to life.
As the creative agency within the Full House Partners Group, OFF-SUIT was responsible for the creative direction and execution of digital content for Tropicana’s launch. All production was carried out by Studio21, the group’s audiovisual studio, ensuring premium-quality visuals aligned with the brand’s global identity.
Reels and vertical videos for Instagram and TikTok
Product photography sessions with vibrant and fresh styling
Graphic content for social media, tailored to flavors and usage occasions
Seasonal campaign support and promotional assets
In-store brand activations at Continente supermarkets, increasing reach and visibility
Adaptation of global brand guidelines for local audiences
The campaign successfully generated high engagement and awareness, establishing Tropicana as a fresh and exciting new player in the Portuguese market. The synergy between digital content and retail activations made the launch both visually impactful and emotionally resonant.
DHC – Tropicana Portugal
Strategic Consulting: Full House Partners
Creative Direction & Content Strategy: OFF-SUIT
Content Production: Studio21
