Following its acquisition by Iberis Capital and a private investor, Carmo Wood — a leading Iberian company in the treated wood sector — entered a new phase of transformation and strategic repositioning. With over 40 years of history and an international presence, the brand recognized the need to update its visual language, strengthen its institutional image, and reposition itself among clients, partners, and stakeholders.
At this pivotal moment, OFF-SUIT was brought in as the creative partner to support the rebranding process and activate the brand’s new identity through a solid and targeted content strategy.
As the creative agency within the Full House Partners Group, OFF-SUIT took over Carmo Wood’s social media management, while also producing institutional and promotional content that reflected the company’s renewed values.
We led the creative direction and production of product campaigns for outdoor furniture, developed team portrait sessions, covered corporate events, and ensured all digital communication aligned with the brand’s new strategic positioning.
Carmo Wood Project Deliverables:
Social Media Management
Strategy, editorial calendar, copywriting, and continuous reporting across LinkedIn, Instagram, and Facebook.
Product Campaigns (Outdoor Furniture)
Creative direction and production of visual content focused on product functionality and aesthetics.
Institutional Content
Team photography sessions to highlight the human side of the brand.
Event Coverage
Photo and video coverage of key moments with stakeholders and during corporate events.
Through a cohesive visual narrative and a digital presence aligned with its new direction, Carmo Wood reinforced its industry authority and humanized its institutional communication.
The content developed by OFF-SUIT and produced by Studio21 played a key role in consolidating this new phase — honoring the brand’s legacy while projecting its future with ambition.
CARMO
Investment Group: Iberis Capital
Social Media Management & Creative Direction: OFF-SUIT
Photo & Video Content Production: Studio21
