OFF-SUIT’s mission was to develop a strategic and elegant personal identity that positioned Leonor Sá Pinto as both a medical professional and a trusted voice in aesthetic medicine.

Working closely with Leonor, we created a comprehensive communication and content plan focused on:

• Personal Brand Development – Defining tone of voice, colour palette, and visual direction aligned with Leonor’s values of precision, trust, and care.
• Content Strategy – Creating educational and aspirational content around aesthetic medicine topics such as Botox, facial harmonization, and anti-ageing treatments.
• Content Production – Filming and editing short-form videos and digital assets for social media, designed to communicate complex medical information in a clear, relatable way.
• Community Engagement – Structuring a digital presence aimed at cultivating patient trust, visibility, and reputation through consistent, transparent storytelling.