OFF-SUIT, the creative agency of FHP Group, provided full coverage and audiovisual production for the launch event of “Coffee with Frank”, an initiative by the Portuguese insurtech FRANK, dedicated to bringing artificial intelligence and robotics to insurance agents and brokers.
The event marked a key milestone for the brand, showcasing its pioneering role in the digital transformation of insurance mediation and its mission to make technology both accessible and human-centered.
OFF-SUIT’s Role: Communicating Innovation with Purpose
OFF-SUIT designed and executed the communication strategy behind “Coffee with Frank” — a series of sessions aimed at introducing the product and its vision to insurance agents across Portugal.
The team handled the event coverage and the production of a promotional video highlighting FRANK’s core capabilities, crafted to convey the brand’s message: simplifying technology so agents can focus on what matters most — their clients.
Through a narrative built around authenticity and clarity, OFF-SUIT translated FRANK’s philosophy — “less steel, more legos” — into a visual identity that reflects flexibility, proximity, and operational efficiency.
FRANK: Flexible Technology that Puts People First
Founded by António Pacheco de Castro, former CFO of Lovys and former portfolio manager at XP Group, FRANKwas born from the belief that traditional, rigid software no longer serves the needs of today’s insurance professionals.
According to its founder, “the insurance industry is inherently fragmented and personalized — each client and policy comes with unique requirements. The future demands modular, flexible technology that understands both the agent’s and the client’s language.”.
With a dedicated team of eight engineers and early adoption among small and mid-sized brokers, FRANK is redefining how insurance professionals work — reducing repetitive tasks, minimizing errors, and increasing customer satisfaction.
A Partnership that Amplifies Impact and Purpose
The collaboration between OFF-SUIT and FRANK reinforces FHP Group’s vision of partnering with brands that are shaping the future through technology and creative communication.
The “Coffee with Frank” project exemplifies how OFF-SUIT turns complex technological concepts into accessible, engaging storytelling, helping emerging brands establish a strong and credible voice in their industries.
As FRANK prepares for its official market launch, OFF-SUIT remains a trusted creative partner — transforming innovation into emotion and bridging technology and people through creativity.