Getting Out of the Comfort Zone:How Brands Can Drive Real Impact

Whenever I reflect on the current landscape for brands, I can’t help but feel a sense of urgency. When I first stumbled across recent studies showing that about 75% of today’s brands could fade away overnight with barely a ripple of concern from their customers, it really hit me: we can no longer rely on […]

Why I Learned Global Brands Can’t Rely on Their ‘International Halo’ Locally 

Trying to steer a global brand through today’s world feels like walking a tightrope—anyone who’s been in my shoes knows the pressure to get it right is intense, especially when the economy is unpredictable. I’ve noticed that when times get tough, everyone scrambles for efficiency—and suddenly, there’s this urge to find one-size-fits-all fixes that save […]